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Growth Loops vs Funnels: A New Way to Think About SaaS Marketing

Growth Loops vs Funnels: A New Way to Think About SaaS Marketing

by Hamna Khalid | May 8, 2025 | Uncategorized

Are Funnels Still the Best Way to Scale SaaS? For years, SaaS marketers have leaned heavily on the concept of the growth funnel to structure user journeys. The idea is familiar: awareness at the top, engagement in the middle, and conversion at the bottom. It’s linear,...
AI vs. Automation: What’s the Right Fit for Your SaaS?

AI vs. Automation: What’s the Right Fit for Your SaaS?

by Hamna Khalid | May 8, 2025 | Uncategorized

In the world of SaaS, “efficiency” isn’t just a buzzword—it’s the difference between scaling fast and stalling out. Every founder and product manager eventually faces a big question: Should we lean into AI, or focus on automation? They sound similar. They often...
Choosing the Right Tech Stack for Your SaaS in 2025

Choosing the Right Tech Stack for Your SaaS in 2025

by Hamna Khalid | May 6, 2025 | Uncategorized

Selecting a tech stack is a very crucial decision for any SaaS startup. It’s not just the speed at which you can ship features, it’s also how secure, scalable, and maintainable your product will be over time. In 2025, the stakes could be higher still. But...
Why the Best SaaS Companies Are Investing in Customer Education

Why the Best SaaS Companies Are Investing in Customer Education

by Hamna Khalid | May 2, 2025 | Uncategorized

In today’s overly competitive SaaS marketplace, “customer success” is not a department—it fuels your growth and provides market advantage. Companies aren’t just selling a product but investing in customer education as a strategic focus. But...
15 Signs Your Google Ads Are Draining Your Budget (And How To Fix Them)

15 Signs Your Google Ads Are Draining Your Budget (And How To Fix Them)

by Hamna Khalid | Apr 23, 2025 | Uncategorized

Google Ads can be one of the many powerful traffic and sales drivers, done right. But if you’ve watched your budget disappear without generating quality leads, you’re not alone. Most advertisers share the same struggle: huge ad spend and low ROI....
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