PPC Audit for SaaS & B2B

A forensic review of your campaigns, tracking, and landing pages, plus a personalized 90-day growth plan that turns spend into signups, demos, and pipeline.

Google Ads Agency

Platforms We Audit

We audit each channel’s role in your funnel so budget isn’t wasted and results are measurable.

Google Ads

Structure, query mapping, negatives, match types, bidding, and extensions to capture high intent.

LinkedIn Ads

ICP fit, account lists, titles, creative/messaging, lead forms vs. site CVR, and frequency control.

Meta Ads

Audience signals, remarketing sequences, placements, creative fatigue, and attribution windows.

Audit first. Scale smarter.

We diagnose wasted spend, measurement gaps, and funnel leaks—then prioritize fixes and tests that move the metrics that matter.

Webcroz

$18k spent, 0 leads. We fixed site & tracking, rebuilt PPC; leads started.

DIY Denture Shop

Fixed policy issues and rebuilt PMax / Google Ads with smarter targeting + dynamic remarketing; cut waste, improved ROAS.

Sniper Softwash

Redesigned the site for conversions and launched targeted Google Ads. Generated 80+ high-quality leads, halved CPA, and doubled ROAS.

Account Structure Review

Campaigns, ad groups, naming, budgets, and hygiene.

Landing Page Checks

Message match, proof, friction, speed.

Search Term & Keyword Analysis

Query mapping, negatives, intent coverage.

Tracking & Attribution QA

GA4, GTM, CRM/offline conversions, events.

Audience & ABM Fit

ICP targeting, exclusions, and account lists.

Bid & Budget Strategy

Guardrails by funnel stage and objective.

Creative & Offer Diagnostics

Angles, hooks, ad formats, and fatigue check.

30/60/90 Growth Plan

Quick wins, core fixes, and scale moves.

What Makes Us Different

We’re more than a typical PPC agency. We run high-performing PPC campaigns across Google, LinkedIn, and Meta; built for how SaaS and B2B companies actually sell. Our goal is simple: bring you more qualified leads, not just clicks.

Campaigns built for how you sell

Self-serve or high-touch B2B, your PPC journey, mapped.

Actionable, prioritized roadmap

Clear 30/60/90 plan with effort vs. impact built in.

No cookie-cutter plans

Strategy shaped by your ACV, CAC targets, cycle length, and market.

Done-for-you implementation

Option to have us run ads, pages, and tracking after the audit.

Challenges We Solve

These are the PPC roadblocks that burn budget; we remove them so your spend turns into qualified pipeline.

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Rising CPL, unclear attribution

Search terms bleeding budget

LinkedIn reach, no qualified demos

PMax spending in the wrong places

Landing pages not converting

Messy GA4/GTM & missing offline conversions

Frequently Asked Questions

What’s included in the audit?

All findings above plus a 30/60/90 growth plan with priorities, effort/impact, and next steps.

What access do you need?

Read-only access to ad accounts (Google/LinkedIn/Meta), GA4/GTM, and (ideally) CRM for offline conversions.

Read-only access to ad accounts (Google/LinkedIn/Meta), GA4/GTM, and (ideally) CRM for offline conversions.

Typically 7–10 business days after access and inputs.

Is the 90-day plan really free?

Yes—the PPC Growth Plan is free. Implementation is optional and month-to-month.

Will you fix our tracking?

We include a measurement plan. We can implement GA4/GTM/CRM fixes if you engage us to manage.

Who owns the data and accounts?

You do. We work in your accounts and share all deliverables.

What budget do we need to get value?

Enough volume to generate reliable data. If not, we’ll set proxy goals and a phased ramp.

Make Your PPC Pay Off

Stop running channels in silos. We align Google, LinkedIn, and Meta to the same funnel so every click supports revenue. Start with a free PPC Growth Plan, a 90-day roadmap built around fast wins.