Platforms We Audit
We audit each channel’s role in your funnel so budget isn’t wasted and results are measurable.
Google Ads
Structure, query mapping, negatives, match types, bidding, and extensions to capture high intent.
LinkedIn Ads
ICP fit, account lists, titles, creative/messaging, lead forms vs. site CVR, and frequency control.
Meta Ads
Audience signals, remarketing sequences, placements, creative fatigue, and attribution windows.
Audit first. Scale smarter.
Webcroz
$18k spent, 0 leads. We fixed site & tracking, rebuilt PPC; leads started.
DIY Denture Shop
Fixed policy issues and rebuilt PMax / Google Ads with smarter targeting + dynamic remarketing; cut waste, improved ROAS.
Sniper Softwash
Redesigned the site for conversions and launched targeted Google Ads. Generated 80+ high-quality leads, halved CPA, and doubled ROAS.
Account Structure Review
Campaigns, ad groups, naming, budgets, and hygiene.
Landing Page Checks
Message match, proof, friction, speed.
Search Term & Keyword Analysis
Query mapping, negatives, intent coverage.
Tracking & Attribution QA
GA4, GTM, CRM/offline conversions, events.
Audience & ABM Fit
ICP targeting, exclusions, and account lists.
Bid & Budget Strategy
Guardrails by funnel stage and objective.
Creative & Offer Diagnostics
Angles, hooks, ad formats, and fatigue check.
30/60/90 Growth Plan
Quick wins, core fixes, and scale moves.
What Makes Us Different
We’re more than a typical PPC agency. We run high-performing PPC campaigns across Google, LinkedIn, and Meta; built for how SaaS and B2B companies actually sell. Our goal is simple: bring you more qualified leads, not just clicks.
Campaigns built for how you sell
Self-serve or high-touch B2B, your PPC journey, mapped.
Actionable, prioritized roadmap
Clear 30/60/90 plan with effort vs. impact built in.
No cookie-cutter plans
Strategy shaped by your ACV, CAC targets, cycle length, and market.
Done-for-you implementation
Option to have us run ads, pages, and tracking after the audit.
Challenges We Solve
These are the PPC roadblocks that burn budget; we remove them so your spend turns into qualified pipeline.
Rising CPL, unclear attribution
Search terms bleeding budget
LinkedIn reach, no qualified demos
PMax spending in the wrong places
Landing pages not converting
Messy GA4/GTM & missing offline conversions
PROCESS
how we do it
We start with a deep dive into your current campaigns, funnel, and conversion data. This shows us where spend is leaking and where the fastest wins are hiding.
Every SaaS & B2B buyer’s journey is different. We map your PPC to funnel stages—awareness, consideration, and conversion—so each channel drives the right outcome.
From Google to LinkedIn, Meta, and Bing, we set up campaigns tailored to your audience. Messaging, targeting, and budgets are aligned with your growth goals.
We continually test ad copy, creatives, landing pages, and audiences. Every iteration is data-driven, pushing CPL down and conversions up.
You get clear reporting tied to the metrics that matter—signups, demos, pipeline. As results compound, we scale what works and expand your growth engine.
Frequently Asked Questions
What’s included in the audit?
All findings above plus a 30/60/90 growth plan with priorities, effort/impact, and next steps.
What access do you need?
Read-only access to ad accounts (Google/LinkedIn/Meta), GA4/GTM, and (ideally) CRM for offline conversions.
Read-only access to ad accounts (Google/LinkedIn/Meta), GA4/GTM, and (ideally) CRM for offline conversions.
Typically 7–10 business days after access and inputs.
Is the 90-day plan really free?
Yes—the PPC Growth Plan is free. Implementation is optional and month-to-month.
Will you fix our tracking?
We include a measurement plan. We can implement GA4/GTM/CRM fixes if you engage us to manage.
Who owns the data and accounts?
You do. We work in your accounts and share all deliverables.
What budget do we need to get value?
Enough volume to generate reliable data. If not, we’ll set proxy goals and a phased ramp.
OUR SECRET RECIPES
Apply our proven strategies yourself or let us implement them for you
We share all our resources, so you can leverage the strategies that have driven great results for our clients.
Rethinking Paid Search: Why Diversification Matters
Why Is Paid Search No Longer Enough on Its Own? Paid Search has been the backbone of digital advertising for two decades. Businesses rely on it to put their products and services in front of buyers who are already searching. However, as competition intensifies, costs...
Big list of 3,000+ Google Ads PPC negative keywords
You want lower costs, cleaner traffic, and leads that actually convert. A strong negative keyword list is the fastest way to get there. This guide explains how to use negatives the right way, gives you a categorized starter list, and shows how to keep it healthy over...
11 Best SaaS PPC Agencies for Paid Ads Services in 2025
If you run a software company, paid acquisition can feel noisy and expensive. The right partner helps you cut the waste, align ads with your funnel, and scale demos without burning trust or budget. This guide shortlists standout SaaS PPC agencies for 2025 and gives...
OUR SECRET RECIPES
Apply our proven strategies yourself or let us implement them for you
We share all our resources, so you can leverage the strategies that have driven great results for our clients.
Rethinking Paid Search: Why Diversification Matters
Why Is Paid Search No Longer Enough on Its Own? Paid Search has been the backbone of digital advertising for two decades. Businesses rely on it to put their products and services in front of buyers who are already searching. However, as competition intensifies, costs...
Big list of 3,000+ Google Ads PPC negative keywords
You want lower costs, cleaner traffic, and leads that actually convert. A strong negative keyword list is the fastest way to get there. This guide explains how to use negatives the right way, gives you a categorized starter list, and shows how to keep it healthy over...
11 Best SaaS PPC Agencies for Paid Ads Services in 2025
If you run a software company, paid acquisition can feel noisy and expensive. The right partner helps you cut the waste, align ads with your funnel, and scale demos without burning trust or budget. This guide shortlists standout SaaS PPC agencies for 2025 and gives...
Stop guessing. Start scaling.
Get a free PPC growth plan with clear priorities for the next 90 days.