FREE · ADS AUTOPSY
Find out whether paid is broken for your SaaS, or just your setup
You cannot answer that from inside the account, and the platform will not tell you. The Ads Autopsy is a recorded teardown of your live ad accounts across the five layers that decide whether paid works. What is broken, what is working, and what to fix first.
Free. Delivered as a 20 to 30 minute Loom. Yours to keep whether or not we ever work together.
Trusted by founders at
BEFORE WE TALK
Two minutes of prep
None of this is required. It just means we spend the call on your account, not on logistics.
Know who owns the ad accounts. So we can sort read-only access on the call without a follow-up.
Have a rough monthly spend number in mind. What you have run historically and what is committable now.
Note the one question you most want answered. Did the channel fail, or the execution? We start there.
THE PROBLEM
You paid for the data. You still can't read it.
You have impressions, clicks, and a dashboard that looks like activity. What you do not have is a line you can draw from spend to pipeline, a real number for what a qualified demo cost, or any confidence that the next dollar lands better than the last one did.
Every founder in this position is stuck on the same question, and it is not one the account will answer on its own. Did the channel fail, or did the execution?
WHAT IT IS
The Ads Autopsy is a teardown of your live ad accounts, recorded as a Loom. We work through the five layers that determine whether a paid program produces pipeline, say what we find in plain terms, and rank the fixes by what moves the number first. Not a template, not a PDF scorecard, not a call with slides. The recording is yours to forward to whoever needs to see it.
THE FIVE LAYERS
Five layers that decide whether paid works
Know which conversions you can trust
We map your tracking and attribution, and show you where the platform is counting conversions that never happened and missing ones that did.
See what a qualified demo really costs
Cost per lead hides the number that matters. We work back to what you actually paid for demos worth taking.
Find where the ad-to-page handoff leaks
Most wasted spend is not lost inside the account. It is lost between the ad and the page it sends people to.
See where budget reaches the wrong people
Targeting, keywords, negatives, and retargeting. We show you which slice of spend was never going to convert.
Hear where your ads sound like everyone else
We read your copy against how your buyers describe the problem themselves, and show you the gap between the two.
You finish with a ranked list of what is broken, what to fix first, and what is already working and should be left alone.
HOW IT WORKS
Four steps from form to findings
01
Tell us about your SaaS
Fill in the form. We review your product, your market, and what you are running before anyone gets on a call.
02
Short qualification call
Twenty minutes to confirm fit and get read-only access to your ad accounts. If you are not a fit, we say so on this call rather than after.
03
We record your Autopsy
A 20 to 30 minute Loom walking through all five layers, specific to your account. No templates, no recycled frameworks.
04
You decide what happens next
Run the fixes in-house, hand them to your current team, or bring us in through the SaaS Pipeline Sprint. The Loom is yours regardless.
WHY FREE
The obvious question, answered
We take on two new Sprints a month and cap at eight active clients. At that volume, an hour spent disqualifying a bad fit costs less than a bad engagement, so the Autopsy screens in both directions at once.
It is also the fastest way to show you how we think. If the recording is the only thing you ever take from us, that is a fine outcome, and it costs you nothing to find out.
This is for you if
- You are a B2B SaaS founder at pre-seed, seed, or Series A
- You have run paid already, whether it is live now or paused
- You can commit at least $3K a month to paid acquisition
- You want the diagnosis on video whether or not you hire anyone
This is not for you if
- You have never run paid. Start with the Ads Plan instead, it is built for exactly that.
- You are pre-revenue and funding ads from personal savings. Under about $3K a month, paid cannot produce enough signal in 90 days to prove anything, and we will tell you that before we take your money.
- You want a generic scorecard. This is a specific read on your account, which is why it takes a call and account access to produce.
WHY FOUNDERS PICK US
Not a generalist agency
OWNERSHIP
You own everything from day one
Ad accounts, tracking, creative, and audiences stay in your name. Nothing we touch lives inside an agency account, including anything that comes out of the Autopsy.
FOCUS
We only work with B2B SaaS
No ecommerce, no local, no generalist playbook. The narrow focus is why the diagnosis gets specific instead of generic.
LANGUAGE
We speak in CAC and pipeline
Pipeline velocity, demo-to-close, LTV, payback period. Not impressions, not CTR, not reach.
BACKGROUND
Our founder was a CTO
Software background, not just media buying. It shows up most in fixing tracking properly and understanding what your engineers can actually ship.
PROOF
What clients say
We were very impressed with the depth and thoroughness of the audit. The recommendations aligned with industry best practices and provided clear, actionable insights that will help us refine our marketing strategy.
CC
Charlie Camisasca
Founder, eCommBoardroom
B2B SAAS · REVENUE ANALYTICS
Ad Labz’s review was spot on. Fixing mobile performance, trust signals, and CTAs boosted our conversions.
AM
Anita Moorthy
CMO, Rocksalt.ai
They were proactive, responsive, and acted more like a partner than just a vendor
NS
Najam Saqib
CEO, Intelligenes
Ad Labz helped us generate leads for our business, delivering results on time.
AK
Ans Khan
Founder, Webcroz
FAQ
Questions founders ask first
Do you need access to my ad accounts?
Read-only access, requested on the qualification call. We make no changes, and you can revoke it the moment the Loom lands.
Is this a sales pitch in disguise?
There is no pitch in the recording. If the fixes point to work you want done and you want us to do it, that is a separate conversation and you start it.
How long does it take?
Three business days from the day you grant read-only access to your accounts. If anything pushes that out, we give you the date up front rather than leave you guessing.
My ads are paused right now. Does that still work?
Yes. A paused account is often easier to read because the data set is closed. Historical spend is what we work from.
What if my monthly budget is under $3K?
Then it is too early, and we will say so rather than take the engagement. Take the Ads Plan and the Autopsy Checklist instead, and come back when the budget is there.
What happens if I want you to run the fixes?
That is the SaaS Pipeline Sprint. Month to month after the build, reporting tied to pipeline and CAC, and every account stays in your name.
BOOK YOUR AUTOPSY
Your next board meeting will ask what CAC is
You cannot decide whether paid works for your SaaS until you know it was tested properly. Twenty to thirty minutes inside your account will tell you which one you are actually dealing with, and the recording is yours either way.