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SaaS Research: ‘Talk to customers’ is good advice but it’s not enough

SaaS Research: ‘Talk to customers’ is good advice but it’s not enough

by Hamna Khalid | Mar 20, 2025 | Uncategorized

In the competitive landscape of SaaS success, understanding your market is the only way to survive. The public service announcement “talk to customers” has emerged as a kind of mantra among founders and product leaders. This is fundamentally good advice, but because...
3 Common Demand Generation Challenges SaaS Agencies Are Facing

3 Common Demand Generation Challenges SaaS Agencies Are Facing

by Hamna Khalid | Mar 14, 2025 | Uncategorized

Today, it is more challenging than ever to generate consistent, high-quality demand in a competitive SaaS space. When budgets are tightening and the journey of a buyer becomes more complex, satisfying results are hard to deliver for SaaS agencies, let alone...
Top Google Ads Recommendations You Should Always Ignore, Use, or Evaluate

Top Google Ads Recommendations You Should Always Ignore, Use, or Evaluate

by Hamna Khalid | Mar 13, 2025 | Uncategorized

As digital marketing professionals, we live in a sea of Google Ads recommendations. It’s as if the friendly blue suggestion box has an octopus’ bed of infinite “optimization” ideas. But should you apply all the Google Ads recommendations you receive? The short answer:...
Paid Marketing Breakthrough: Forecast ROI & Boost B2B SaaS Growth

Paid Marketing Breakthrough: Forecast ROI & Boost B2B SaaS Growth

by Hamna Khalid | Mar 7, 2025 | Uncategorized

Paid marketing is often the sole driver of growth in the B2B SaaS landscape. But, if you don’t have forecasting and measurement in place, your paid marketing budget can become a bottomless pit of spending with little return in sight. This complete guide will show you...
The Boomerang Method: A Powerful Remarketing Strategy for SaaS Success

The Boomerang Method: A Powerful Remarketing Strategy for SaaS Success

by Hamna Khalid | Mar 7, 2025 | Uncategorized

With competition running rampant on Earth, let alone in the SaaS (Software as a Service) space, acquiring customers only takes you halfway. However, the real problem is recovering users who showed interest but did not convert. And this is where a solid remarketing...
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