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Avoid these 7 Remarketing Mistakes for Maximum Impact

Avoid these 7 Remarketing Mistakes for Maximum Impact

by Sidra Shah | Mar 31, 2024 | Uncategorized

Have you ever browsed for a pair of shoes online, only to be haunted by ads for those same shoes on every website you visit for the next week? That, my friend, is the magic of remarketing, also known as retargeting. It’s a powerful PPC (pay-per-click)...
13 Steps Guide For Running Google Ads Successfully 

13 Steps Guide For Running Google Ads Successfully 

by Sidra Shah | Mar 27, 2024 | Uncategorized

Getting started with a Google Ads campaign might seem daunting, but it doesn’t have to be like that. This guide splits the process into 13 easy steps so you can get your ads running fast. Follow these simple instructions, and soon you’ll reach new...
SERP – Why Your Website Needs To Rank Higher On The Search Engine

SERP – Why Your Website Needs To Rank Higher On The Search Engine

by Sidra Shah | Mar 19, 2024 | Uncategorized

What’s all the fuss about ranking your business or website higher on Google (or Bing, Yahoo, etc.)? Why are business owners throwing in their hard-earned money on SEO & to appear at the top? Are they being competitive, or does the SERP truly matter? Well,...
2024 Latest Guide For Google Shopping Ads 

2024 Latest Guide For Google Shopping Ads 

by Sidra Shah | Mar 15, 2024 | Uncategorized

In 2024, Google Shopping ads will make up nearly 76.4% of retail search ad spending. They’re also expected to generate about 85.3% all clicks on these campaigns. Do you know why shoppers love these ads? It’s simple—they can quickly find whether you have what...
7 Revolutionary Google Ads Trends To Look Forward To In 2024

7 Revolutionary Google Ads Trends To Look Forward To In 2024

by Sidra Shah | Feb 25, 2024 | Uncategorized

The advertising world, it never, ever, stands still, does it? And wow, 2024 sure looks like it’s going to be an exciting year for Google. We’ve got to stay sharp, folks, if we want to reach our target audiences & get the best bang for our buck. Skip To AI...
Exploring the Role of A/B Testing in Paid Advertising

Exploring the Role of A/B Testing in Paid Advertising

by Sidra Shah | Feb 18, 2024 | Uncategorized

We’ve all heard the phrase “data is king” in marketing. But is that really all there is to it Data-driven decisions pack a punch, sure, but it’s not the whole story. In the speedy world of online business growth, things like testing take the...
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