PPC For Revenue & Sales Tech
PPC For Sales Tech That Fills The Pipeline, Not The Calendar.
Google, LinkedIn, and Meta campaigns for CRM, sales engagement, and revenue intelligence tools, tuned for sales and RevOps leaders who can smell a generic pitch from a mile away.
- Google Partner Certified
- Founded By A Former CTO
- Built For B2B SaaS
- The Problem
Why Paid Is Hard In Sales Tech.
You are selling to the people who invented the demo pitch. Here is what we account for that generalists miss.
You Are Bidding Against Funded Incumbents
Your category keywords are some of the most expensive in B2B, dominated by companies with eight-figure ad budgets. Winning means owning the intent they ignore, not outspending them head to head.
Your Buyers Sell For A Living
Sales and RevOps leaders see through inflated claims and "book a demo" pressure instantly. Generic creative gets skipped. The ad has to earn the click with specificity they would respect from their own reps.
The Demo Is The Start, Not The Sale
A sales leader wants it, RevOps has to implement it, and finance signs off. If you optimize on demo bookings alone, you scale spend toward a number that does not predict revenue.
Demos Are Easy To Buy, Quality Is Not
Plenty of demo requests are competitors, students, or far-from-ICP browsers. The whole game is generating demos that survive your AEs' qualification, not a fuller calendar.
- Who It's For
Who We Build Sales Tech Pipeline For.
We run paid for early-stage revenue and sales tools selling into sales-led organizations.
Products We Know
CRM & Pipeline
Sales Engagement & Sequencing
Revenue Intelligence & Forecasting
Conversation Intelligence
RevOps & Enablement
Lead Routing & Data
Buyers We Reach
- VP Sales & Heads of Sales
- RevOps & Sales Ops Leaders
- GTM & Growth Leaders
- Founders Selling Sales Tools
Fit: pre-seed to seed, $3K to $15K per month in ad budget, demo-led or sales-assisted, selling in the US and Canada.
An Honest Filter
If your demo-to-close motion is not defined yet, or your AEs cannot follow up inside 24 hours, paid will surface leads you then waste. We will tell you that on the free plan rather than take the retainer.
- Our Approach
How We Run Paid For Sales Tech.
Each channel has one job, and we hold it accountable.
Google Ads
Own The Intent Incumbents Overlook
We capture "alternative to" and competitor comparison searches, problem-led terms, and use-case queries, then send them to demo pages built around your ICP and qualification, not a generic form.
LinkedIn Ads
Run ABM Against Named Accounts
We target by sales and RevOps title, seniority, and your named target-account list, then warm those buyers with proof and benchmarks before any demo ask. This is where sales tech pipeline actually compounds.
Meta & Retargeting
Recover Demos And Stay Top Of Mind
We retarget demo abandoners and form drop-offs, and distribute proof and case content cheaply to keep you present across a multi-stakeholder evaluation.
Measurement
Optimize On Qualified Pipeline, Not Demos
We connect ad spend to your CRM and optimize toward SQLs and qualified pipeline, so your budget chases revenue signals instead of a calendar full of unqualified demos.
- Process
From "We Should Run Ads" To A Repeatable Growth Engine.
01
Funnel And Offer Mapping
We map your ICP, buying intent, offers, and sales handoff points so the campaign is built around how your buyers actually decide, not how ad platforms want you to spend.
02
Targeting And Messaging
Persona-based angles, use-case segmentation, and ad copy that sounds like your best engineer wrote it. Every message is tied to a funnel stage, not thrown at a broad audience.
03
Landing Page Conversion Fixes
Better message match, clearer proof, fewer form friction points. We audit and fix your pages before scaling a single dollar.
04
Channel Roles And Orchestration
Google captures existing demand. LinkedIn targets your ICP by title and company. Meta supports retargeting and content distribution. Each channel has a job.
05
Revenue Reporting And Scaling
Weekly optimization, CRM feedback loops, and scaling decisions driven by pipeline data. Not impressions, not clicks. Pipeline.
- Proof
Results That Show Up In The CRM.
4.6x
$76K in revenue from $16.5K in ad spend.
Intelligenes
$18K → 0
Spent with zero leads before us. We fixed tracking, rebuilt PPC, and leads started.
Webcroz
"They were proactive, responsive, and acted more like a partner than just a vendor."
Najam Us Saqib, CEO, Intelligenes Inc.
We are working with our first cohort of SaaS founding partners, with detailed case studies coming. Until then, start with a free ads plan and judge the strategy before you commit to anything.
- Why Ad Labz
Why Sales Tech Teams Choose Ad Labz.
We optimize on qualified pipeline, not demo volume, because a calendar full of unqualified demos burns your AEs and your budget at the same time.
Unit Economics First
We plan spend around payback, sales cycle, and close rates, not big swings.
Funnel Quality Over Click Volume
We optimize on down-funnel signals like activation, SQLs, and pipeline.
One Team Across Channels
Google, LinkedIn, and Meta aligned to the same funnel, plus pages and tracking.
You Own Everything
Your ad accounts, audiences, and data stay yours. No lock-in contracts.
- FAQ
Common Questions About Sales Tech PPC.
Our category is brutally competitive and CPCs are huge. Can we compete with the incumbents' budgets?
You do not beat them on spend, you beat them on intent. We focus on comparison and "alternative to" searches, niche use-case terms, and ABM into named accounts, where a tight budget converts far better than broad category bidding.
We get demo requests but half are not real buyers. How do you fix lead quality?
We add qualification to the page and the form, tighten targeting to your ICP, and connect spend to your CRM so we optimize on demos that become SQLs, not raw bookings. Quality goes up because the system is rewarded for it.
Our sales cycle is long and multi-stakeholder. How do you tie paid to closed revenue?
We track demo, SQL, opportunity, and closed-won as separate events in your CRM, then optimize on the down-funnel stages. That way spend follows what actually closes across the buying committee, not the first click.
Do your fees include ad spend?
No. Our management fee is separate from ad spend, so budgets stay transparent.
What budget do we need to start?
Enough to generate reliable data. If your main action cannot hit roughly 15 conversions per month, we will suggest a phased plan or alternate goals.
How fast will we see results?
Quick wins often appear in 2 to 4 weeks. Meaningful, steady gains typically take 60 to 90 days as tests run and learnings compound.
Do you require long-term contracts?
No lock-ins. We recommend a 90-day engagement to prove the model, then month-to-month.