honestly, it's too early to hand this to us.

You told us you can commit under $3K a month. Below that, paid can't produce enough signal in 90 days to prove a channel. We'd rather tell you now than bill you for a test that can't pay you back.

WHY WE'RE SAYING NO

the math doesn't work yet

~30conversions

Roughly the minimum a channel needs before its CAC number means anything. Under $3K, most early SaaS can't buy that in a quarter.

90days

The window we hold ourselves to. Too little spend and it closes with noise, not a read you can act on.

$3K/mo floor

Where enough spend meets enough time to produce a real CAC read. Below it, you're paying for noise.

BEFORE YOU SPEND

what to do with the runway you've got

None of this needs us, and none of it needs a big budget. Do these and you'll walk into paid with a sharper shot and a lower CAC from day one.

Sharpen one ICP until it hurts

Pick the single segment that closes fastest and write everything to them. Broad targeting is where small budgets go to die.

Prove the message for free first

Founder-led LinkedIn, outbound, communities. If a message can't earn a reply organically, paid won't rescue it.

Instrument before you spend

Get conversion tracking and a pipeline definition in place now, so your first paid dollar is measured, not guessed.

Bank toward the floor

Set budget aside until you can fund a real quarter. One funded quarter beats six months of $800 tests that never reach signal.

WHEN YOU'RE READY

clear the bar and the door's open

When you can commit $3K a month to paid, we'll run the same honest teardown we run for every founder who qualifies. No penalty for starting here. Most of the founders we take on weren't ready the first time either.

Re-check your fit



two things worth your time first

Free, no email required. Both are what we'd tell you on a call, written down.

Ads Autopsy Checklist ↗

Run it over any campaign you've already tried. It shows you where spend leaked before you pour in more.

SaaS Paid Channel Decision Guide ↗

Match your ACV, sales cycle, and motion to the channel most likely to pay back, before you commit a dollar.