Tracking & Analytics for SaaS & B2B

Get clean, reliable data across GA4, GTM, ad pixels, and your CRM—so you can trust CPL, CAC, and pipeline before you scale.

Google Ads Agency

Platforms We Connect End-to-End

We align site, ads, and CRM so every conversion is accounted for.

GA4 & GTM

Property setup, event schema, and server/client tagging with strict naming conventions.

Ad Pixels & Conversions

Google, LinkedIn, and Meta conversions, enhanced conversions, and remarketing signals.

CRM & Offline Conversions

HubSpot/Salesforce tie-back, lead statuses, and revenue stages synced to ads.

Challenges We Solve

These are the PPC roadblocks that burn budget; we remove them so your spend turns into qualified pipeline.

s

Duplicate or missing conversions

Unclear attribution

\

Leads not in the CRM

PMax/Meta “phantom” results

Broken UTMs & naming

Slow site & privacy risks

Measure What Matters. Scale With Confidence.

Clean tracking turns PPC from guesswork to a controllable growth system—so you fund winners and cut waste with certainty.

Webcroz

$18k spent, 0 leads. We fixed site & tracking, rebuilt PPC; leads started.

DIY Denture Shop

Fixed policy issues and rebuilt PMax / Google Ads with smarter targeting + dynamic remarketing; cut waste, improved ROAS.

Sniper Softwash

Redesigned the site for conversions and launched targeted Google Ads. Generated 80+ high-quality leads, halved CPA, and doubled ROAS.

Measurement Plan

Event schema, data sources, and attribution rules.

CRM & Offline Conversions

Lead mapping, lifecycle stages, revenue imports.

GA4 Setup/Cleanup

Properties, streams, events, conversions, audiences.

Governance & Naming

UTMs, channel/source standards, account hygiene.

GTM Container Build

Tags, triggers, variables, consent mode.

Dashboards & Reports

Looker Studio templates tied to pipeline & CAC.

Ad Platform Conversions

Google/LinkedIn/Meta pixels, enhanced conversions.

QA, UAT & Monitoring

Planning, Checklists, alerts, and regression testing.

What Makes Us Different

We’re more than a typical PPC agency. We run high-performing PPC campaigns across Google, LinkedIn, and Meta; built for how SaaS and B2B companies actually sell. Our goal is simple: bring you more qualified leads, not just clicks.

Revenue-first attribution

Reports tied to signups, demos, pipeline—not vanity metrics.

Clean schema & governance

Consistent key events, UTMs, and naming conventions so teams can self-serve.

Quality Assurance as a habit

Test Planning, Pre-launch checklists, tag monitoring, and rollback plans.

Enablement & hand-off

Hand-off, Documentation and training so your team owns the data.

PROCESS

how we do it

01 Audit & Insights
01 Audit & Insights

We start with a deep dive into your current campaigns, funnel, and conversion data. This shows us where spend is leaking and where the fastest wins are hiding.

02 Funnel-Aligned Strategy
02 Funnel-Aligned Strategy

Every SaaS & B2B buyer’s journey is different. We map your PPC to funnel stages—awareness, consideration, and conversion—so each channel drives the right outcome.

03 Campaign Build & Launch
03 Campaign Build & Launch

From Google to LinkedIn, Meta, and Bing, we set up campaigns tailored to your audience. Messaging, targeting, and budgets are aligned with your growth goals.

04 Optimize & Test
04 Optimize & Test

We continually test ad copy, creatives, landing pages, and audiences. Every iteration is data-driven, pushing CPL down and conversions up.

05 Report & Scale
05 Report & Scale

You get clear reporting tied to the metrics that matter—signups, demos, pipeline. As results compound, we scale what works and expand your growth engine.

Frequently Asked Questions

Do you replace our current analytics?

We standardize GA4/GTM and clean what exists; replacement only if necessary.

Can you migrate or fix our GA4?

Yes—full migration or cleanup, including events, conversions, and audiences.

Which CRMs do you integrate?

HubSpot, Salesforce, and others via native apps or middleware.

Do you support server-side tagging?

Yes when it improves accuracy, speed, or privacy compliance.

How long does setup take?

Typical projects run 2–4 weeks depending on scope and approvals.

Who owns the accounts and data?

You do. Everything is built in your properties and shared back.

OUR SECRET RECIPES

Apply our proven strategies yourself or let us implement them for you

We share all our resources, so you can leverage the strategies that have driven great results for our clients.

Rethinking Paid Search: Why Diversification Matters

Rethinking Paid Search: Why Diversification Matters

Why Is Paid Search No Longer Enough on Its Own? Paid Search has been the backbone of digital advertising for two decades. Businesses rely on it to put their products and services in front of buyers who are already searching. However, as competition intensifies, costs...

Big list of 3,000+ Google Ads PPC negative keywords

Big list of 3,000+ Google Ads PPC negative keywords

You want lower costs, cleaner traffic, and leads that actually convert. A strong negative keyword list is the fastest way to get there. This guide explains how to use negatives the right way, gives you a categorized starter list, and shows how to keep it healthy over...

11 Best SaaS PPC Agencies for Paid Ads Services in 2025

11 Best SaaS PPC Agencies for Paid Ads Services in 2025

If you run a software company, paid acquisition can feel noisy and expensive. The right partner helps you cut the waste, align ads with your funnel, and scale demos without burning trust or budget. This guide shortlists standout SaaS PPC agencies for 2025 and gives...

Stop guessing. Start scaling.

Get a free PPC growth plan with clear priorities for the next 90 days.