PPC Strategy Development for SaaS & B2B

Turn goals into a 90-day plan that maps audiences, offers, channels, and budgets to every stage of your buyer journey—so spend drives signups, demos, and pipeline.

Google Ads Agency

Platforms We Manage – Strategically

We design the role each channel plays in awareness, consideration, and conversion so no budget is wasted.

Google Ads

Capture ready buyers with tight structure, query mapping, and decisive offers.

LinkedIn Ads

Reach buying committees by company, role, and intent; drive demos via conversions.

Meta Ads

Sequence creatives to warm up cold audiences and re-engage visitors until they convert.

Challenges We Solve

These are the PPC roadblocks that burn budget; we remove them so your spend turns into qualified pipeline.

Rising CPL, unclear attribution

Search terms bleeding budget

LinkedIn reach, no qualified demos

PMax spending in the wrong places

Landing pages not converting

Messy GA4/GTM, missing offline conversions

Maximize ROI with a Strategy-First Plan

We map your buyer journey, define offers, and allocate budget by stage. The result is a focused plan your team can run—or we can manage end-to-end.

Webcroz

$18k spent, 0 leads. We fixed site & tracking, rebuilt PPC; leads started.

DIY Denture Shop

Fixed policy issues and rebuilt PMax / Google Ads with smarter targeting + dynamic remarketing; cut waste, improved ROAS.

Sniper Softwash

Redesigned the site for conversions and launched targeted Google Ads. Generated 80+ high-quality leads, halved CPA, and doubled ROAS.

SaaS & B2B Specialists

Built for long sales cycles and demo-driven funnels.

90 Day Growth Plan

A clear roadmap with quick wins and scale moves.

Full-Funnel PPC Management

Google, LinkedIn & Meta aligned to your funnel.

Continuous Testing Loops

A/B testing on copy, audiences, bids & pages.

End-to-End Ownership

Unified ads, pages & tracking for cleaner results.

Outcomes, not clicks

Dashboards that tie spend to signups, demos, & pipeline.

Clean Tracking & CRM

GA4, GTM & offline conversions for accurate pipeline.

Google Partner Certified

Proven account structure and best-practices.

What Makes Us Different

We’re more than a typical PPC agency. We run high-performing PPC campaigns across Google, LinkedIn, and Meta; built for how SaaS and B2B companies actually sell. Our goal is simple: bring you more qualified leads, not just clicks.

Campaigns built for how you sell

PPC mapped to your funnel; self-serve, demo led, or high touch B2B.

We double down on what works

Test fast, scale winners, fund high-impact keywords, audiences, creatives.

No cookie-cutter plans

Custom 30/60/90 growth plan based on your market, ACV, CAC targets, and sales cycle.

Done for You Management

End-to-end ads, pages & tracking with weekly optimization & revenue reporting.

PROCESS

how we do it

01 Audit & Insights
01 Audit & Insights

We start with a deep dive into your current campaigns, funnel, and conversion data. This shows us where spend is leaking and where the fastest wins are hiding.

02 Funnel-Aligned Strategy
02 Funnel-Aligned Strategy

Every SaaS & B2B buyer’s journey is different. We map your PPC to funnel stages—awareness, consideration, and conversion—so each channel drives the right outcome.

03 Campaign Build & Launch
03 Campaign Build & Launch

From Google to LinkedIn, Meta, and Bing, we set up campaigns tailored to your audience. Messaging, targeting, and budgets are aligned with your growth goals.

04 Optimize & Test
04 Optimize & Test

We continually test ad copy, creatives, landing pages, and audiences. Every iteration is data-driven, pushing CPL down and conversions up.

05 Report & Scale
05 Report & Scale

You get clear reporting tied to the metrics that matter—signups, demos, pipeline. As results compound, we scale what works and expand your growth engine.

Frequently Asked Questions

What’s included in the strategy?

A buyer-journey map, audience plan, channel/budget mix, offer & creative direction, landing page strategy, measurement plan, and a 30/60/90 test roadmap.

How long does the plan take to deliver?

Typically about two weeks after we have access and inputs.

Can you implement the plan for us?

Yes—our PPC Management team can run it end-to-end or collaborate with your in-house team.

Do we need a minimum budget?

Enough to generate reliable data. If your main action won’t reach ~15 conversions/month, we’ll propose proxy goals and a phased ramp.

Will you fix our tracking?

We include a measurement plan and can implement GA4/GTM/CRM and offline conversions if you engage us for management.

Who owns the assets and data?

You do. We work in your accounts and share all deliverables.

OUR SECRET RECIPES

Apply our proven strategies yourself or let us implement them for you

We share all our resources, so you can leverage the strategies that have driven great results for our clients.

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