webcroz

Webcroz, a Florida-based web development agency specializing in web and mobile app development services, approached us to overhaul their Google Ads campaigns. Despite a significant investment of $18,000, they had not generated any leads, resulting in substantial ad-spend wastage and zero return on ad spend (ROAS).

Webcroz faced several critical challenges in their digital advertising efforts:

• Their entire ad budget was being spent without generating any leads.
• The campaigns were not producing any return on ad spend, severely impacting their marketing effectiveness.

To address these issues, we implemented a comprehensive strategy focusing on both technical and campaign optimizations:

Website Issue Resolution

• We identified and corrected issues with form configurations to ensure that potential leads could successfully submit their information.
• We detected and removed malware from the website, ensuring a secure and smooth user experience.
• We reconfigured conversion tracking to accurately measure and report leads and other key actions.

Campaign Setup

• We created a brand new search campaign, targeting high-value keywords relevant to Webcroz’s services. This included:
  • Thorough keyword research to identify terms with high intent.
  • Crafting compelling ad copy to attract potential clients.
  • Optimizing bids to maximize budget efficiency.
• We set up a remarketing campaign to re-engage visitors who did not convert on their initial visit, encouraging them to return and complete a lead form.