Free live webinar · Jul 9 · 11:00 AM ET
Run your first paid campaign without setting runway on fire
A 90-day paid test plan for pre-seed and seed B2B SaaS founders who have never run ads. Walk away with the channel-selection math, the test design, and the exact week-by-week plan to get a real read before your next raise.
Save your seat
Reserve your spot, it's free
Thursday, July 9 · 11:00 AM ET · ~60 min
Can't make it live? Register anyway and we'll send you the replay.
The problem
Paid feels like a coin flip you can't afford to get wrong
Referrals and founder-led outbound got you here, but they're topping out. Paid is the obvious next channel, and it's also the one that feels like a black box. So it keeps getting pushed to next quarter.
Here's the part most founders miss. Paid isn't risky because of the channel. It's risky because founders pick a channel emotionally, skip the math, and then can't read the data when it underperforms. They burn two or three months and a chunk of runway proving nothing.
This session fixes the order of operations. You start with the numbers, and the right channel falls out of the math.
What you'll learn
What you'll walk away with
A framework you could build yourself the same afternoon. Specifically:
01
The math that decides your channel before you spend a dollar, so ACV rules channels in or out instead of guesswork
02
How to narrow seven channel options down to the one or two that actually fit your ACV and where your buyer is looking
03
How to design a test you can trust, with tracking wired in from day one so the data means something
04
The 90-day week-by-week: what to do in weeks 1 to 2, weeks 3 to 6, and weeks 7 to 12
05
The three numbers your board wants to see before you spend again
Who this is for
This is built for you if
Built for you if
- You're a pre-seed or seed B2B SaaS founder
- You haven't run paid yet, or you've only dabbled
- Referrals and founder outbound are starting to flatten
- You want to test paid before your next raise without gambling on it
This isn't for you if
- You're already running paid at scale with a system you trust
- You're looking for B2C or ecommerce tactics
- You want a copy-paste playbook with no thinking behind it
Your host
Your host
Hosted by Umer, founder of Ad Labz and a former CTO. Ad Labz builds and runs paid acquisition systems for pre-seed and seed B2B SaaS founders, with reporting tied to pipeline and CAC instead of impressions and click-through rate.
The engineering background is the reason this session is built on acquisition math rather than channel hype. You'll see exactly how the numbers connect, not a list of tactics that worked for some other company with a different ACV.
The honest promise
No fluff, no fake urgency
This is a working session, not a highlight reel. You'll leave with a framework you can actually use, whether or not we ever speak again. Real numbers, the honest version of what works for early SaaS, and where paid quietly sets money on fire.
FAQ
Common questions
Is this actually free?
Yes. Register and show up.
I've never run a single ad. Will I be lost?
No. The whole session is built for founders running paid for the first time. We start from the math, not from jargon.
Can't make it live?
Register anyway. We'll send you the replay at the same link.
Is this a pitch?
No. The session teaches the framework start to finish. At the end, anyone who wants it applied to their own vertical can request a free Ads Plan, with no obligation.
How long is it?
Around 60 minutes.
Jul 9 · 11:00 AM ET
Save your seat
Thursday, July 9, 2026 at 11:00 AM ET. Around 60 minutes. Replay sent to everyone who registers.