We all know that Google Ads is the ultimate marketing platform, but handling it is just not a hassle-free task.
Maybe a knight in shining armor can save you or perhaps a Google Ads Agency?
But how do you know which Google Ads agency is the right fit for your business?
Fear not, because this guide has got your back.
First things first, should you hire a Google Ads agency?
The answer is a resounding YES! Let the experts handle the heavy lifting so you can focus on what you do best, running your business.
Now, let’s get down to business. What should you look for in a top-notch Google Ads agency?
Jump to:
Why Do You Need A Google Ads Agency?
The Best Google Ads Agency For Your Business
- Google Certified Agency
- Avoid The All-In-One Agency
- Tracking, Analyzing, & Reporting
- Communication
- Pricing
- Transparency
- Critical Thinking
- Knowledge of different Industries
- Let The PPC Agency Review Your Business
- Tool kit
- How to Assess the Campaign Building of a PPC Agency?
- Beyond the Numbers: Finding the Right Fit for Your PPC Campaign
Why Do You Need A Google Ads Agency?
So, you must be wondering why you need a Google Ads Agency, running ads is just a piece of cake. Sadly it is everything but a piece of cake….
Well, let me tell you why you need a Google Ads Agency, the importance is endless. But to sum it up in a few key points:
1) A Google Ads Agency knows the ins and outs of creating and managing effective PPC campaigns on Google ads. They have access to all kinds of data that can help optimize your campaign for maximum success.
2) The best Google Ads Agencies are made up of experts who know how to tweak your ad copy, targeting options, and bidding strategies to get results that might be impossible for an amateur marketer.
3) By hiring a Google Ads Agency, you’ll save yourself time and stress so that you can focus on other important aspects of your business. You won’t have to worry about staying up-to-date with all the latest trends in paid advertising, they’ve got it covered!
4) With their expertise, experience, and resources at hand; they’ll be able to provide valuable insights into which strategies work best for various industries or niches, giving clients more opportunities for success with targeted audiences across different platforms like YouTube Videos or Display Ads campaigns.
So if you want to maximize your ROI by driving high-quality leads through effective online advertising campaigns then working alongside one such agency could be just what’s needed!
The Best Google Ads Agency For Your Business
Google Ads is a game-changer for businesses worldwide, but let’s face it … managing campaigns yourself can be a headache.
So, should you bring in a PPC agency to lighten the load? And if yes, how do you pick the right one? Well, fear not! This guide has got you covered. Let’s dive into a checklist of crucial qualities you should look for in a PPC agency.
First up, a good agency will integrate with your team and work closely with you to achieve your goals. However, unlike an in-house PPC manager, a PPC agency is an expert in their field and invests in ongoing training to stay ahead of the game.
Plus, they’re always on their toes, researching and utilizing the latest tools and techniques to give you an edge over your competition.
The best part…….?
You don’t have to worry about salaries or benefits, a reputable agency will work on a project basis, meaning no long-term commitment or hidden costs.
So, before partnering with a PPC agency, make sure they’re up-to-date with the latest Google Ads strategies and have a competitive edge in the market. Trust us, with the right agency on board, you’ll be seeing your ROI skyrocket in no time!
Choosing the Best Google Ads Agency for Your Business: 12 Key Qualities to Look for
Well, well, well, it looks like someone is on the hunt for the best Google Ads Agency to manage their PPC campaigns! Lucky for you, my friend, I happen to know a thing or two about this topic.
First things first, let’s talk about what you should be looking for in a Google Ads Agency. As you rightly pointed out, there are 12 qualities that you absolutely must have if you want to see a return on investment (ROI) and some juicy conversions.
So, what are these 12 qualities? I won’t keep you in suspense any longer:
Google Certified Agency
When it comes to selecting the perfect Google Ads agency for your business, can be daunting. With so many agencies out there, how do you know which one is best suited to your needs? This is precisely why it’s essential to review an agency’s qualifications and experience before making a decision.
But what makes certification from Google so important for agencies? To begin with, such certification proves that the agency has the necessary skills and knowledge to craft efficient advertising campaigns on Google. Additionally, having this accreditation indicates that the agency is dedicated to continual learning and development in the world of online marketing.
Google Ads certification
Looking for a certified Google Ads agency? The answer is simple, it’s important to ensure they have obtained the Google Ads certification. After all, this badge of honor shows they possess the expertise and proficiency to generate effective ads with Google. Plus, their commitment to remaining up-to-date on digital marketing tactics speaks volumes about their dedication and drive!
Google Ads Display Certification
Check it off your list! If display advertising is a key component of your marketing plan, it would be wise to search for an agency that holds Google Ads Display Certification.
This credential showcases a more talented level of knowledge in displaying ads on Google – an indispensable part of online advertising. So make sure you choose an agency that has conquered this accreditation, as they are the best suited to create and handle productive campaigns that reach the right audience and deliver results!
Google Ads Search Certification
When it comes to selecting a Google Ads agency, one of the certifications you should look for is the Google Ads Search Certification. This certification shows that an agency has more than just basic knowledge in search advertising on Google; it demonstrates its ability to create and manage campaigns that achieve desired results. Therefore, for any marketing strategy heavily reliant on search advertising, this certification proves invaluable.
These three credentials are a must-have besides other certifications. After verifying the credentials you should move on to other qualities in a Google Ad agency that will benefit your company in the short and long term.
Avoid The All-In-One Agency
Most of you would always look for a PPC agency that offers you an all-in-one package. But is it a wise approach? Will it soar your online presence, ROI, and reach or keep it stagnant? Look for the agency’s experience that caters to your specific needs instead of all needs.
A surefire sign that they know their stuff? Request them to present some of their case studies, proving the agency has a solid background of success. These compilations will feature a customer’s objectives or issues, how the agency proposed a solution, and then detailed the whole process from idea to result.
Also, looking into their past experience could also help you get some insights. This can include similar industries or clients they have worked with in the past. While having industry experience is an advantage, it is not necessary for success.
If you’re after leading-edge PPC marketing services, don’t settle for anything less than an agency that specializes in that specific arena. Becoming a master of this craft is no walk in the park, you need to devote plenty of time and effort to studying, honing your skills, and keeping up with the times.
So if some outfits claim they can tackle everything under the sun, sketchy at best!
Tracking, Analyzing, & Reporting
It’s overwhelming to sift through all the PPC agencies out there and find the best one for your business. When evaluating them, it’s important to consider how they track and report on campaigns. An ideal agency will have the ability to collect a lot of data but also display it in a way that is easy to comprehend. Make sure they utilize programs like Google Analytics and Google Tag Manager, as well as any other relevant tools.
While they may tell you that they have the best tracking system that no one in the market has or uses, you still need to check it yourself. One way to do so is by asking relevant questions.
Questions such as: does this system track conversions? What counts as a conversion for them? Can they report on the actual profitability of your campaigns? How detailed are their reports on activities that matter to you? will help ensure you have a robust system in place that provides valuable insights.
Asking questions such as how they keep up with the latest changes in Google Ads and what reporting methods or dashboards they use are good ways to judge their capabilities.
When you find a PPC agency that has solid answers to your queries, you better not hop on to the next one.
Communication
Finding the right PPC agency is like finding your soulmate.
Before sealing the deal, make sure to ask your potential PPC agency about their communication style. Will they keep in touch often? Will they assign a dedicated client manager for you? And most importantly, will they be easily accessible whenever you have a question or concern? If they try to rope you into a long-term contract or make unrealistic promises, it’s time to run in the opposite direction.
Pricing
Pricing transparency is the name of the game. Lurking clauses like ‘terms & conditions apply’ are the red flags that you need to look for.
Before hiring a PPC agency, make sure they provide a complete breakdown of costs. Are they charging you for little add-ons that should be included? Are they being upfront about what they can and cannot do? Think of them as attorneys, they should always be on retainer for you, no matter the emergency.
Transparency
When it comes to pricing and transparency, your PPC agency should always be upfront about what is included in its pricing.
Services like keyword research and development, competitive analysis and targeting, continuing AB testing and optimizations, video campaign creation and management, GSP, remarketing campaigns, social network remarketing, professional copywriting, and more should always be included without additional fees. Also, on the off chance that they don’t do things like video creation or landing page development, they ought to tell you right away.
Critical Thinking
When searching for a Google Ads agency to increase your business, there are various features you should pay attention to, one, in particular, is critical thinking. Sure, data analysis and research are imperative for successful ad campaigns, but innovative thought processes and critical examination also have their place.
Having the capability of deftly scrutinizing information is what will help an agency structure each campaign efficiently while looking for areas of improvement. Along this line of thinking, a savvy agency can sift through multiple sources of data to single out patterns and trends. So they can create captivating ads that match the potential customer’s interests.
Not only that, it allows them to contemplate unique tactics which distinguish clientele from their competitors. By evaluating market trends and consumer habits, a critical thinker can discover options available for raising brand awareness while customizing unconventional strategies that connect with the chosen target market.
Knowledge of different Industries
Having an in-depth knowledge of different industries is an essential requirement for any successful Google Ads agency. By understanding the complexities and nuances of each industry, they can craft campaigns that successfully engage their target audience. This means having an understanding of the language, visuals, challenges, and regulations that pertain to each specific industry.
For example, when it comes to fashion advertising, agencies need to be aware of the current trends, consumer behavior, and competitive environment in order to create campaigns that will get results. This requires utilizing different language and visuals than what would be appropriate for technology clients, as the two industries have distinct requirements.
Similarly, when working with healthcare clients it is important to have familiarization with medical terminology and any relevant regulations in order to convey trustworthiness and credibility to the target audience.
By being aware of different industries’ distinct characteristics, agencies can build campaigns tailored to their client’s individual needs and objectives. This will enable them to reach out effectively to their audiences while helping those clients grow their businesses through lead generation and sales.
Let The PPC Agency Review Your Business
When searching for a PPC agency to boost your revenue, beware of the lazy ones who just throw ads up and call it a day. Look for agencies that ask a ton of questions to get to know your business inside and out. And by tonnes of questions, only relevant questions should be entertained.
They should diagnose before prescribing a strategy, and always be researching and optimizing your campaign. Plus, they need to be taking full advantage of everything Google Ads offers. Finally, a good agency will review your existing campaign before demolishing it.
The Tool kit
Before you decide to partner up with a PPC agency, you need to do your homework. Not all agencies are created equal, and you don’t want to end up with a dud.
Here are some tips to help you find the right PPC agency for you:
Check out their tool kit
Every PPC agency has its own set of tools and software that they use to help manage your campaigns. But here’s the thing: not all tools are created equal. Some are essential, while others are just fancy add-ons that they’ll try to charge you more for.
So, ask your agency what tools they use, and why they use them. If they’re using advanced software for competitive analysis (like SpyFu, iSpionage, and SEMrush), that’s a good sign. These tools can help you learn what your competitors are doing and how to beat them in their own game.
But if they’re trying to sell you on click fraud software, you might want to be wary. Google already has you covered on that front, so there’s no need for an additional tool.
Don’t be a copycat
While it’s important to know what your competitors are up to, you don’t want to be a copycat. Competitive analysis software should be used as initial research to make informed decisions, but not to straight-up copy your competitors’ campaigns.
Remember, your agency should be creating a unique strategy that’s tailored to your business, not just trying to mimic what someone else is doing.
Look for a human touch
At the end of the day, you want to work with an agency that’s human, relatable, and easy to work with. They should be asking you a lot of questions to get to know your business and your goals.
And most importantly, they should be transparent and honest about what they’re doing for you. If you feel like they’re trying to pull one over on you, it’s time to find a new agency.
When it comes to your PPC agency’s tool kit, make sure they’re not just handing you a screwdriver when you need a whole new set of screws.
How to Assess the Campaign Building of a PPC Agency?
You might not need to be a Google Ads pro, but it’s important to know what a solid campaign structure looks like and how active your agency should be in your account.
So, ask yourself:
Are they going to customize your campaign or just copy and paste?
Will they be on top of your account like a hawk or MIA like Carmen Sandiego?
Do they keep up with reviewing search terms and negative keywords?
These are just a few questions to consider before hitching your wagon to any old PPC agency.
Beyond the Numbers: Finding the Right Fit for Your PPC Campaign
Congratulations on getting through all that technical jargon! Now let’s talk about something more exciting: relationships!
When it comes to your PPC campaign, it’s not just about finding an agency that does great work. You also need to like their culture and the people you’ll be working with. It’s like finding the perfect dance partner – you need to be in sync with each other!
So, when you’re interviewing potential PPC agencies, ask yourself these questions:
What are your expectations for this business relationship? Are you looking for a partner to help you grow your brand or just someone to get the job done?
Who is your ideal dance partner (or collaborator)? Do you want someone who’s quick on their feet or someone who’s steady and reliable?
What qualities do you value most in a team member? Do you want someone who’s creative and outside the box or someone who’s analytical and detail-oriented?
Wrap up!
Alright, let’s get down to business! You’ve got all the knowledge and resources you need to find the perfect Google Ads agency for your business, but sometimes a little extra support can go a long way.
Ad Labz is here to help you navigate the wild world of PPC advertising! We know you’ve got some tools up your sleeve to find a Google Ads agency that works for you, but why settle for “good enough” when you can have the best?
So if you’re ready to kick your sales into high gear, let us help you get those clicks and conversions rolling in!