NOT A FIT YET · UNDER $3K/MO
honestly, it's too early to hand this to us.
You told us you can commit under $3K a month. Below that, paid can't produce enough signal in 90 days to prove a channel. We'd rather tell you now than map a plan you can't act on yet.
You are on the list either way. We will keep you close with the founder session and the practical stuff below, and we will be here the day your budget clears the floor.
WHY WE'RE SAYING NO
the math doesn't work yet
~30conversions
Roughly the minimum a channel needs before its CAC number means anything. Under $3K, most early SaaS can't reach that in a quarter.
90days
The window we hold ourselves to. Too little spend and it closes with noise, not a read you can act on.
$3K/mo floor
Where enough spend meets enough time to produce a real CAC read. Below it, the numbers never clear the noise.
BEFORE YOU SPEND
what to do with the runway you've got
None of this needs us, and none of it needs a big budget. Do these and you'll walk into paid with a sharper shot and a lower CAC from day one.
01
Sharpen one ICP until it hurts
Pick the single segment that closes fastest and write everything to them. Broad targeting is where small budgets go to die.
02
Prove the message for free first
Founder-led LinkedIn, outbound, communities. If a message can't earn a reply organically, paid won't rescue it.
03
Instrument before you spend
Get conversion tracking and a pipeline definition in place now, so your first paid dollar is measured, not guessed.
04
Bank toward the floor
Set budget aside until you can fund a real quarter. One funded quarter beats six months of $800 tests that never reach signal.
WHEN YOU'RE READY
clear the bar and the door's open
When you can commit $3K a month to paid, the same honest teardown is waiting, and starting here is not a strike against you.
Until you get there, sit in on the founder session we run every month. It is free, it needs no budget, and it is where we work through the exact channel and CAC calls you are about to make.
two things worth your time first
Free, both are what we'd tell you on a call, written down.
01
SaaS Paid Channel Decision Guide ↗
Match your ACV, sales cycle, and motion to the channel most likely to pay back, before you commit a dollar.
02
SaaS LTV and Bid Calculator ↗
Run it over any campaign you've already tried. It shows you where spend leaked before you pour in more.