Free Ads Plan · B2B SaaS
Your SaaS Ads Plan, Built Free In 5 Business Days
Which channels to run, how to split the budget, what to say, and a week by week 90 day roadmap. Built for pre-seed to Series A teams with $3K to $15K a month in paid.
Built by a paid media agency founded by a former CTO. We only work with B2B SaaS.
Trusted by founders at
The Real Problem
Most SaaS Ad Budgets Fail On Sequence
It usually isn’t the platform. It’s the order.
LinkedIn before there’s any search intent to capture. Google before the landing page converts. Broad audiences before the ICP is proven. Retargeting pools that never fill because the top of funnel is too small to feed them.
The spend isn’t wrong. The sequence is. And you only find out three months and $30K later.
The Deliverable
What's Actually In The Plan
Channel Sequence
Not just which platforms. What order to turn them on, and what has to be true before each one gets budget. Most of your peers do not need LinkedIn on day one.
Budget Split And Break-Even
What each channel gets, modeled against your ACV and close rate, with the CPL and CAC you need to hit for paid to make sense at all. If the math doesn’t work, we tell you that instead.
Positioning And Message Angles
Who to target, what to say, and the angles that separate you from the other seven tools bidding on the same keyword. Written against your buyer, not a persona template.
90 Day Execution Roadmap
Week by week. What launches first, what gets tested next, what gets killed, and what has to be tracked before any of it means anything. No “it depends.”
The roadmap is yours whether you hire us or not. We just don’t email it and disappear. We build it, then walk you through it live, because a PDF nobody explains is a PDF nobody runs.
Proof
We've Done This Before
3 Months · $5.5K/mo
4.6x
ROAS on $16.5K spend
$76K
Revenue tracked to paid
$190 → $71
Cost per qualified lead
7 → 21
Qualified demos / month
“They were proactive, responsive, and acted more like a partner than just a vendor.”
Process
How It Works
01
Tell Us About Your SaaS
Four minutes of form. We look at your site, your ACV, your current setup, and your competitors’ ads before we ever get on a call.
02
We Build The Plan, Not A Deck
Channels, sequence, budget model, message angles, 90 day roadmap. Custom. Five business days. If we think paid is the wrong move for you right now, the plan will say that.
03
We Walk You Through It Live
30 minutes. We present the plan, you poke holes in it, we adjust it on the call. This is the working session, not a sales call.
04
Decide What's Next
Run it yourself, hand it to your team, or bring us on to execute. The plan is yours either way. There is no third follow up email.
Differentiation
Why SaaS Teams Pick Us Over Generalist Agencies
Our Founder Was A CTO
We were started by an engineer, not a media buyer. That means we read your product docs, we fix the tracking ourselves instead of filing a ticket with your dev, and we can tell when a landing page problem is actually a routing problem.
B2B SaaS Only
No ecommerce, no local services, no generalist playbook stretched to fit. Every account we run has a demo, a sales cycle, and a CRM. We solve the same class of problem repeatedly.
We Optimize To Pipeline
CAC, LTV, payback period, demo to close. We instrument the full path from click to closed won, then bid to the stages that produce revenue. Clicks and impressions are diagnostics, not goals.
Built For $3K To $15K Budgets
We know what has to get cut at $5K a month. No brand spend, no vanity testing, no eight campaign structure that starves every campaign of data. Concentration beats coverage at this size.
Straight Answers
Before You Fill It Out
What's the catch? Why is this free?
It’s how we start conversations with the SaaS teams we want to work with. We build four a month. Some of them hire us, some don’t, and the ones that don’t sometimes send us the ones that do.
How long does it take to get the plan?
Five business days from the form to the plan, then a 30 minute session to walk through it. We hold the plan for the call, because it’s a working session, not a delivery email.
Is the call a sales pitch?
No. We present the plan and you challenge it. If you want to talk about us running it, you raise it. If you don’t, we send the plan and that’s the end of it.
What if my budget is under $3K a month?
Then paid isn’t your next move, and we’d rather tell you that than take your money. Grab the channel decision guide instead and come back when the budget is there.
What if the plan says paid ads won't work for us?
Then the plan says that. We’ve told founders to fix pricing, fix the landing page, or wait two quarters before spending a dollar. That answer costs you nothing and saves you $30K.
Last Thing
Get The Plan Before You Spend The Budget
Three months of guessing costs more than any agency retainer. Get a channel sequence, a budget model, and a 90 day roadmap built for your stage, your ACV, and your buyer. Free. Yours regardless.
Free · 5 business days · No retainer talk