A Channel Decision You Can Defend To Your Board, Before You Spend A Cent
Stop guessing which paid channel fits your SaaS.
In this 45-minute webinar, you'll learn:
- Why CPC is the wrong way to pick a paid channel (and the 4 inputs that actually decide it)
- The decision matrix: when Google wins, when LinkedIn wins, and when Meta is wrong for B2B SaaS
- What a sane 90-day test budget looks like at $3K, $5K, and $10K monthly spend
- The CAC trajectory you should expect at Day 30, 60, and 90 (and what "not working" actually looks like)
- The hidden cost of waiting: what one quarter without a second channel costs in dilution at your next raise
Can't attend live? Register anyway, and we'll send you the full recording to watch on your schedule.
For SaaS Founders, CMOs & Growth Marketers
Whether you're staring at the channel decision and stuck, or you know paid is coming and you want to make the right first move, this session will give you a framework to pick the right channel for your specific ACV, sales cycle, and ICP.
If You're Trying To Pick Between Google, LinkedIn, And Meta:
Learn the 4 inputs that determine which channel actually fits your SaaS, and why most founders pick the wrong one by optimizing for the wrong metric.
If Your Runway Is Too Short To Bet On The Wrong Channel:
See what a 90-day test plan looks like at your budget level, with clear go/no-go decision points so you know whether the channel is working before you've burned a quarter of runway.
If Your Next Raise Needs Pipeline Data In 90 Days:
Understand the CAC trajectory and pipeline metrics that investors expect to see, and how to structure your first paid test to produce board-deck-ready numbers in time for the conversation.
Why This Webinar Is Worth Your Time
- Built specifically for pre-seed and seed B2B SaaS founders making their first paid acquisition decision
- Focused on the decision framework, not generic PPC theory
- Includes real CAC ranges, budget thresholds, and channel-fit examples by ACV and sales cycle
- Gives you a clearer view of which channel to test first, at what budget, and how to know if it's working
Frequently Asked Questions
Who Is This Webinar For?
This webinar is for SaaS founders, CMOs, and growth marketers at at pre-seed to seed stage who haven't run paid ads yet (or have only tested very lightly) and want to make the right first channel decision before committing real budget.
Who Is This Webinar Not For?
If you're already running paid ads at scale and looking for advanced optimization tactics, this session is probably not the best fit. It's designed for founders making their first paid acquisition decision, not for teams scaling an existing program. If you've already burned spend on paid and want a forensic teardown, see our other session on why SaaS ads fail to generate pipeline.
What Will I Learn In The Webinar?
You'll learn the 4 inputs that determine the right paid channel for your SaaS (ACV, sales cycle, ICP search behavior, budget viability), the decision matrix that maps those inputs to Google, LinkedIn, or Meta, what a 90-day test plan looks like at different budget levels, and the CAC and pipeline benchmarks that signal whether a channel is working.
Will This Be Tactical Or High-Level?
It will be tactical. The session is built around a specific decision framework with real numbers, budget thresholds, and channel-fit criteria you can apply to your own SaaS the same day.
Will There Be A Replay?
Yes. Everyone who registers will receive access to the replay after the webinar, even if they can't attend live.
Register For The Free Webinar: Picking Your First Paid Channel For Early Stage B2B SaaS
Join a practical 45-minute session for pre-seed and seed B2B SaaS founders & marketers who want to make the right first paid acquisition decision, not the cheapest one.
By registering, you agree to receive webinar-related emails, including your join link, reminder emails, replay access, and occasional insights from Ad Labz related to SaaS paid acquisition.