This is an expert guide for your pressure washing company PPC campaign that will definitely help you in staying at the top of your game. Pressure washing companies and their struggle to wash out their competition seem never-ending. However, we come prepared and bring the right guide to the right people.
Digital Marketing and its changing landscape never cease to amaze us. Who would have thought that the famous and high-profit reapers Banner ads would be replaced by a more powerful strategy i.e. Pay-Per-Click (PPC) advertising?
While Banner Ads are still in practice, they bleed your budget in the blink of an eye. This is because advertisers have to pay for every impression, click, or view. Even if someone did not mean to click on the ad, they have to pay extra bucks for empty leads as well.
Sounds unfair, right?
Nonetheless, to minimize ad spending and rule out false leads, PPC advertising came to our rescue and is still saving the day of many.
PPC advertising enables advertisers to target particular keywords, regions, demographics, and other criteria that are more relevant to their target audience, targeting with banner ads is primarily dependent on the placement of the ad on a website or network of websites.
Because of this, PPC advertising is a more focused and successful advertising strategy for many companies. Moreover, unlike Banner Ads, advertisers only pay when a user clicks on their ad. As a result, rather than merely paying for impressions, marketers now only pay for genuine clicks.
The story of PPC advertising is long but cutting to the chase, it was introduced by a company called Goto.com in 1998. Later in the 2000s, Google introduced its own version of PPC and so on. The main point is, it made advertising cost-effective and became a customer magnet in no time.
Last I checked, 50% of the PPC visitors are more likely to buy your product than the organic visitors.
Putting all your eggs in one basket is never considered wise. Why not take the chance where probability is factually backed?
These are some facts you already are aware of but are not willing to let go of the old ways. To all the pressure-washing companies out there struggling to grow their business among hundreds of competitors, this is especially for you. You have a better chance of maximizing conversions through PPC than any other marketing tool.
Let me give you a brief glimpse of how it will work.
Paid advertisements are shown at the top of Google search result pages or along the sides of related third-party websites. These advertisements bring direct viewers to landing pages that entice them to use your offerings.
Now imagine such ad campaigns displayed for your brand or business, yes keep going you are almost there…..
Didn’t want to break the bubble this fast, but there is a catch….. It’s highly likely that your PPC campaign might not bring the results you hoped for. It could be either because of spending, competition, or weak PPC ads. Even with fixed spending and neck-and-neck competition, a strong and well-planned PPC campaign can generate leads, maximize conversions, and improve ROI.
Let’s take a look at what a successful pressure washing company PPC campaign looks like.
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Jump to the good stuff
PPC For Pressure Washing Company – Why Take This Path?
7 Expert PPC Campaign Tips For Pressure Washing Companies
- The Keywords Saga – A 6-Fold Guide For PPC Ads
- Create Your Own Target Audience
- Give A Boost To Your PPC Campaign With RLSA
- The Power Of Ad Extensions
- Display ads
- Tracking Conversions
- Keep A Close Eye On Your PPC Results
How Ad Labz Can Help Your Pressure Washing Company With Result-Driven PPC Campaigns?
PPC For Pressure Washing Company – Why Take This Path?
The owners of pressure washing companies should use all the marketing tools available to them to maximize their profit and promote their services on different platforms.
Specifically tailored pressure washing companies’ PPC campaigns could lead them to potential customers.
You have been equipped with the tool i.e. PPC ads that could show up whenever people search for keywords or phrases like pressure washing. Moreover, you can also personalize the ads according to your pressure washing services.
And do you know what’s more reassuring???
You can target the ads specific to your locale or target audience. This gives you an edge in promoting your business and generating leads in the areas you want.
Using PPC (pay-per-click) advertising for pressure washing can expand your customer base and contribute to the growth of your business. With the user-friendly tools at your disposal, managing and creating your advertising campaign should be a piece of cake.
Now the question in hand pestering you like a little bug must be how to get started or if already have a PPC campaign running, how to improve it. Seems like you have landed at the right place and right time.
With millions of other PPC tips, ideas, and strategies, Ad Labz got the pressure washing companies a 7-step prime guide that will help them run successful PPC campaigns.
7 Steps Expert Guide For Your Pressure Washing Company PPC Campaign
For pressure washing companies, PPC is a great strategy however, not knowing how to get started and move further with it appears to be somewhat ………challenging. We will guide you through it and at the end, you will find yourself with a good PPC campaign.
Start taking notes, here we go…..
1. The Keywords Saga – A 6-Fold Guide For PPC Ads
Whenever you search for PPC campaigns, Google ads, SEO, or anything related, one thing you’ll find constant in all i.e. keywords. These are the words people use to search for a certain query on Google or any other search engine.
Every marketer or advertiser pays special attention to the right keyword research to help their ad land at the top of the SERPs (Search Engine Results Page).
As a pressure washing company owner, you’d also want your company page to show up whenever someone searches for the keywords ‘pressure washing services company’ or ‘pressure washing company in [your location].
Targeting the right keywords could be the missing piece of the puzzle. So better keep these little thingies in line for better results and ROAS or ROI ofcourse.
Here is a 6-fold guide that will help you in your keyword research, yes it’s a bit too much. Then again if you can have all the keyword research in one go then why not????
Believe me, this guide is better than wandering around cluelessly on Google.
So Saddle Up, it’s time for some reading……….
Use long-tail keywords:
To ensure your PPC campaign for pressure washing is effective, it’s crucial to target specific keywords that are relevant to your business. Avoid broad terms and instead focus on long-tail keywords that are more specific to users’ search intent.
Here you have to think like a customer or a visitor, what would you search for if you were in their shoes?
Don’t go for heavy or big words, keep it simple and relatable.
For example, instead of targeting “pressure washing,” you could consider targeting “pressure washing for brick exteriors” or “pressure washing for commercial properties.” By doing so, you can reach a more relevant audience and face less competition.
You can also use location-specific keywords, such as “pressure washing services in [your town or city],” to attract customers in your area.
Negative keywords:
Choosing the right keywords for your PPC campaign is important if you want your ads to be shown to the right audience.
Negative keywords, on the other hand, let you narrow down your target audience by blocking unrelated queries. Negative keywords are just ones you don’t want people to associate with your brand.
For example, if you only offer residential pressure washing services in Toronto, you can add “commercial” as a negative keyword to avoid showing up for searches related to commercial pressure washing services in Toronto.
Also, if you offer pressure washing services in a specific city but not in surrounding areas, you could add the names of neighboring towns as negative keywords to avoid showing up in searches for pressure washing services in those areas.
There are many more negative keywords e.g. if you don’t offer pressure washing services for rooftops then you might want to negative that too.
Just think, think, and think, and whatever keyword seems irrelevant chase them out of the race.
By using negative keywords effectively can ultimately lead to better conversion rates and a higher ROI.
Broad match keyword:
A frequent match type in PPC advertising for pressure washing businesses is broad match keywords. By default, broad match enables your ad to appear for relevant variants, related queries, and misspellings. For instance, if “pressure washing services” is your wide match keyword, your ad can show up in search results for similar queries like “power washing services” or “pressure cleaning services.”
Broad Match Modifier Keywords:
Broad Match Modifier (BMM) keywords are a type of keyword match type that allows you to target a wider audience than exact or phrase match types, while still maintaining some control over which searches trigger your ads. BMM keywords are created by adding a plus sign (+) in front of one or more words in your keyword phrase.
For example, if your keyword phrase is “+pressure +washing +services,” your ad will show for any search query that contains all three words (pressure, washing, and services) in any order. This could include searches like “residential pressure washing services” or “commercial power washing services.”
By using BMM keywords, you can reach a wider audience while still maintaining some control over which searches trigger your ads. This can be especially useful for pressure washing companies that offer a variety of services or target different customer segments.
However, it’s important to monitor your campaign closely to ensure that your ads are being displayed for relevant searches and to add negative keywords as needed to avoid irrelevant traffic.
Phrase match keywords:
By using the phrase match keyword match type, your ad will only appear when the user’s search query contains the phrase you’ve selected or closely related versions of it. Your keyword phrase should be encased in quotation marks when utilizing phrase match (“).
Your ad will appear for searches that include the precise phrase, such as “best pressure washing services,” as well as near variations like “pressure wash services” or “pressure washing service,” for instance, if your phrase matches the keyword “pressure washing services”.
Although still allowing for some freedom in the search words, phrase match can help you target more precise searches than wide match. Your ad’s relevancy will rise as a result, and your click-through rates will rise.
Exact match keywords:
The keyword match type known as “exact match” only permits ads to appear when the user’s search query closely resembles the defined keyword or close variants of that term. In order to acquire the intended results, it’s essential to monitor campaign performance and alter the keyword targeting as necessary. It may assist to raise the possibilities of conversion and to improve the quality of traffic.
While these are some basic steps to follow, it’s important to create a list of your own keywords using an Excel spreadsheet, or a pen and paper works fine too.
Similar keywords may be combined to create ad groups that are more focused and relevant and better match the unique requirements and search intent of your potential clients. This can raise the efficacy of your PPC advertising and the likelihood of bringing in targeted visitors, and conversions, and improving ROI.
2. Create Your Own Target Audience
Now let’s explore what other ways can help you maximize your ROI, leads, sales, and conversions.
Besides keywords, a customize audience has also proven to be a great way to run a successful PPC campaign for pressure washing companies.
This a tool that comes with the package, Google Ads itself offers a feature to create custom audiences. This feature lets you target specific demographic groups that you want to bring into the conversion net. For example, if you are targeting a certain age group, gender, profession, location, etc.
You may define a target audience based on those particular features, for instance, if your targeted audience is Vancouver, British Columbians between the ages of 25 and 45.
You may focus on particular regions of Canada where your potential consumers are residing. For example, if you run a pressure washing business in Calgary, Alberta, you may advertise to locals there who are searching for information on exterior cleaning services or similar topics.
Overall, targeting your ads to specific demographics and geographic locations can help you reach the most relevant audience for your business, increasing the likelihood of generating qualified traffic and conversions.
3. Give A Boost To Your PPC Campaign With RLSA
Google Ads offers a targeting feature called remarketing lists for search ads (RLSA) designed especially for remarketing purposes (as the name suggests). With RLSA, you can target your ads to people who have already shown an interest in your business by visiting your website.
By tracking the traffic to specific pages on your website, Google Ads adds those visitors to your RLSA. Your paid search ads will then be targeted to those individuals. Your brand name will keep appearing in front of them until eventually, they convert (a possibility worth betting on).
For example, if someone visited your pressure washing company’s website to learn more about your services but didn’t end up making a purchase, you can use RLSA to target them with ads for your pressure washing services the next time they search for related keywords.
This can help you stay top of mind with potential customers, increase brand awareness, and ultimately drive more conversions.
4. The Power Of Ad Extensions
Time to add some twist to the PPC campaign for pressure washing companies. Here is when we apply an unconventional or non-traditional strategy i.e., ad extensions or ad assets. It is when you give the audience a little more than the usual information about your business.
You might have encountered one or two while searching & scrolling. These ads are the ones with additional information like links to different pages on the website, phone number, location, etc. These extra bits of information are known as ad extensions.
PPC experts highly recommend using ad extensions as they can significantly increase your ad click-through rates. When you include additional information like site links, users may be more likely to click on your ad if they see a link that leads directly to the page they are looking for. The more information and options you provide with ad extensions, the more likely it is that users will engage with your ad and potentially convert.
5. Display ads
Another tactic worth digging into is display ads, a type of PPC advertising that use visual elements like images and videos to promote your pressure washing company.
These ads can appear on various websites and social media platforms, allowing you to reach a wider audience.
They are a great way to create brand awareness and target potential customers who may not be actively searching for your services. By using eye-catching visuals and creative messaging, display ads can grab the attention of users and generate interest in your pressure washing company.
So if you want to expand your reach and connect with more potential customers, consider incorporating display ads into your PPC campaign.
6. Tracking Conversions
When someone takes a valuable action that you define for your business PPC campaign, such as making a purchase or subscribing to your newsletter, it is called a conversion.
Tracking these conversions helps you understand how effective your ads are. To do this, you can use conversion tracking in Google Ads. Doing so will help you understand what your PPC visitor is looking for on your website. Using this information you can organize or amend your PPC ad accordingly.
There are two ways to track conversions: by adding a conversion tracking tag to your website or by connecting your Google Ads account to your Google Analytics account.
Either way, you’ll get insights into how your ads are performing and how many leads you’re generating.
7. Keep A Close Eye On Your PPC Results
Alright, so you’ve got your pressure washing company’s PPC campaigns up and running, but that’s just the start of the journey. You need to keep a close eye on how your ads are performing to make the most out of them.
If you find some ads aren’t delivering the results you were hoping for, it’s time to shake things up! Try switching them out for something new or making some tweaks to optimize them for better performance.
On the other hand, if you’ve got an ad that’s driving in heaps of conversions, that’s fantastic news! It’s time to use that winning formula and apply it to your other ads to see if it works across the board.
By constantly analyzing and refining your campaigns, you’ll be able to make the most of your budget and drive more revenue for your pressure washing company in the long run.
How Ad Labz Can Help Your Pressure Washing Company With Result-Driven PPC Campaigns?
Ad Labz is the perfect partner for your pressure washing company if you’re struggling to get results from your PPC campaigns. We understand that running a successful PPC campaign takes time, effort, and a deep understanding of the market. That’s why we’re here to help take the pressure off your shoulders and get your campaigns up and running smoothly.
Our team of experts is dedicated to analyzing your business, identifying your target audience, and creating customized campaigns that drive results.
Whether you’re looking to increase website traffic, generate leads, or boost sales, we have the experience and tools to get the job done. Let Ad Labz help you take your pressure washing business to new heights with our pro PPC strategies.