SaaS LTV & Bid Calculator

Answer 5 quick questions about your SaaS metrics and we'll calculate your Customer LTV, Target CPA, and the ideal Max CPC bid for Google Ads.

💎 Customer LTV 🎯 Target CPA 🖱️ Max CPC Bid ⚡ ~60 seconds

1

→ Question 1 of 5

What's your average monthly subscription price?

Use the average across all plans, not just your most popular tier.

$

Please enter a valid amount.

e.g. $49 starter · $99 pro · $299 enterprise

2

→ Question 2 of 5

How long does the average customer stay subscribed?

How many months does a typical customer stay before churning?

months

Please enter a valid number.

Tip: Average lifespan = 1 ÷ monthly churn rate · SaaS avg: 12–24 months

3

→ Question 3 of 5

What's your gross profit margin?

Revenue minus cost of delivery — hosting, infrastructure, support — before sales & marketing.

%

Please enter a value between 1 and 100.

SaaS average: 70–85%

4

→ Question 4 of 5

What's your website conversion rate?

The percentage of website visitors who sign up for a trial or demo.

%

Please enter a value between 0.01 and 100.

SaaS benchmark: 2–5%

5

→ Question 5 of 5

What's your trial or demo to paid rate?

Of all trial sign-ups or demo attendees, how many convert to a paying subscription?

%

Please enter a value between 0.01 and 100.

SaaS benchmark: 15–30%

📊

Your results are ready!

Enter your work email to unlock your LTV, Target CPA, and Max CPC — calculated from your exact numbers.

Please enter a valid email address.

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Your results

Here's what your numbers say

Plug these directly into Google Ads to start bidding profitably.

💎

Customer LTV

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Gross profit lifetime value

🎯

Target CPA

—

Max cost per acquisition

🖱️

Max Starting CPC

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Break-even click bid

📋 Full Breakdown

Monthly revenue per customer —

Total revenue over subscription life —

Gross Profit LTV (after margin) —

Target CPA (LTV × Website CVR) —

Max CPC (Target CPA × Trial-to-Paid Rate) —

Conservative starting CPC (−25%) —

Aggressive starting CPC (+25%) —

How we calculated this — LTV = Monthly Price × Subscription Length × Gross Margin. Target CPA = LTV × Website CVR. Max CPC = Target CPA × Trial-to-Paid Rate.

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